"For a purpose-built solution that supports a hybrid vision of cross-category data coverage with supporting services and analysis, The Smart Cube’s Category Intelligence solution provides a convincing approach. The solution empowers clients with contextualised, actionable category data and insights to help them deliver value from their category management strategies."
In this report, Spend Matters offers their view on how our Category Intelligence solution helps businesses cut through the noise with a hybrid data and services approach.
Why a hybrid product and services approach yields a more “Intelligent” Category Management solution
- Category managers would largely be able to meet the majority of their analysis needs on their own
- Access to external research and analytics support could be used to help mitigate a risk event for which procurement may not have been prepared
- Category data would be contextualised for the business’ own demand situation and category needs
- All of the contextualised data would allow category managers to take a holistic, business-level approach, as well as see the true risks and opportunities beyond negotiating an annual price decrease
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