The way in which the retail industry conducts business has changed dramatically over recent years. Evidence points not to forward thinking or innovation as the driver for change, but rather a desperate need to compete against the customer-centric experience provided by online retailers.
This white paper explores this trend and what can practically be done to deliver a personalised customer journey.
Personalisation drives loyalty and acquisition. It aids conversion and helps deliver a bespoke customer experience, which in turn leads to brand engagement.
Realising that personalisation is key to unlocking user engagement, companies are using personalisation in more relevant and applicable ways - but not without some challenges