Personalisation in Retail

The way in which the retail industry conducts business has changed dramatically over recent years. Evidence points not to forward thinking or innovation as the driver for change, but rather a desperate need to compete against the customer-centric experience provided by online retailers.

This white paper explores this trend and what can practically be done to deliver a personalised customer journey.

Delivering a personalisation strategy 

Personalisation drives loyalty and acquisition. It aids conversion and helps deliver a bespoke customer experience, which in turn leads to brand engagement.

Realising that personalisation is key to unlocking user engagement, companies are using  personalisation in more relevant and applicable ways - but not without some challenges

Download the white paper



Rachit Khare

Rachit designs data solutions for complex client engagements and develops analytics strategies for retail business leaders.

He has been with The Smart Cube for over eight years and has a data science background, with experience across multiple industries, including retail and consumer goods.

Rachit has a Bachelor of Technology (B.Tech.) in Mechanical Engineering from the Indian Institute of Technology, Delhi.