Working alongside some of the world's leading CPG companies we have pulled together our take on the big trends that will be impacting the sector this year.
Our infographic unpicks what is driving these new trends, what CPG companies need to do in order to take advantage of them as well as what lies ahead for the rest of the year and beyond.
CPG: the big trends for 2020
- Increase in smart packaging innovations
- Growth in efforts by CPG companies to sell products via digital channels
- Shift in customer preference to plant-based products
- Rise in consumer preference for sustainably manufactured products
- Increase in CPG companies offering personalised solutions to buyers
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