The three dimensions
of successful marketing
mix modelling and ROI

Download and discover how The Smart Cube helps CPG businesses optimise marketing strategies in the face of unpredictable demand

Key highlights

Marketing Mix Modelling (MMM) is by no means a new subject, but in increasingly uncertain and fast-changing business environments, the parameters around it are moving at breakneck speed.

In this white paper, we discuss the three main dimensions that combine to form a complete MMM solution – and share the best practices for designing a marketing mix strategy for the modern age that optimises ROI.

Key highlights:

  • An introduction to marketing mix modelling

  • The modern challenge of marketing mix modelling

  • Three key dimensions to MMM
  1. MMM models for continuous planning and tracking short-term impacts on a regular basis
  2. Modelling and measuring the long-term impacts of media spend
  3. Adapting models for current market scenarios


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