The three dimensions of marketing mix modelling for pharmaceuticals

Optimise your marketing strategy to drive sales

Key highlights

Marketing Mix Modelling (MMM) is by no means a new subject. However, it is an increasingly valuable tool in today’s ever-changing pharmaceutical marketing landscape. A targeted MMM strategy is a must for organisations who want to optimise spend, grow market share, do more with shrinking budgets, or test hypothetical investments in a safe environment. 

In our latest white paper, we share the best practices for designing a marketing mix strategy for the modern age that optimises ROI.

Key highlights:

  • An introduction to marketing mix modelling
  • The modern challenge of marketing mix modelling
  • Three key dimensions to successful MMM for pharmaceutical marketing
    • Continuous monitoring for short-term and long-term results
    • Modelling and measuring the impact of media spend
    • Adapting models to current market scenarios

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