Health and beauty traffic slumps to pre-COVID levels

The latest report from the Coronavirus Consumer Pulse monitor, developed under our partnership with Retail Week, shows traffic to health and beauty websites slumped at the start of September to levels last seen prior to the Coronavirus pandemic.

This report was published on 14 Sept 2020.

What to expect from Coronavirus Consumer Pulse monitor - Report 8

The Smart Cube and Retail Week have combined their machine learning and sector expertise to analyse online search trends, website traffic, app downloads and use, social media posts, physical mobility data and government actions to paint a picture of the current retail environment – and analyse what it might mean for the future of the sector.

In the latest report, read how traffic to health and beauty websites doesn't look pretty with average daily visits to online players in the category slipping below 100,000 in the week beginning August 30 – the first time that has happened since February..

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