The latest report from the Coronavirus Consumer Pulse monitor, developed under our partnership with Retail Week, shows fashion was the only category to enjoy an increase in website visits during June as store reopenings had a ‘halo effect’ on online traffic.
This report was published on 6 July 2020
The Smart Cube and Retail Week have combined their machine learning and sector expertise to analyse online search trends, website traffic, app downloads and use, social media posts, physical mobility data and government actions to paint a picture of the current retail environment – and analyse what it might mean for the future of the sector.
As lockdown measures eased and shoppers felt more comfortable about returning to stores, fashion was the only retail category to enjoy an increase in website visits during June as store reopenings had a ‘halo effect’ on online traffic, while ecommerce traffic for grocery, health and beauty, and home and DIY retailers fell.
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