CPG Megatrends 2024

Overview

2024 is expected to witness a shift in consumer preferences within the CPG sector. These evolving consumer demands can be attributed to the lower disposable incomes amid inflation, a desire for tangible shopping experiences and the emphasis on healthier lifestyles.

CPG brands will need to consider new avenues and channels to tempt consumers - meanwhile an increasing focus on AI and cutting-edge technologies has helped companies to overcome supply chain disruptions while driving cost efficiencies.

Our latest infographic highlights the various key trends for the CPG sector and its future outlook in 2024 including:

• The shift in D2C brands towards traditional brick-and-mortar retail stores
• Introducing smaller-portioned packs with a focus on health
• AI-powered ingredient selection and product formulation
• Inventory rightsizing and supply chain optimisation

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