The three dimensions of marketing mix modelling for pharmaceuticals

Key highlights

Marketing Mix Modelling (MMM) is by no means a new subject. However, it is an increasingly valuable tool in today’s ever-changing pharmaceutical marketing landscape. A targeted MMM strategy is a must for organisations who want to optimise spend, grow market share, do more with shrinking budgets, or test hypothetical investments in a safe environment. 

In our latest white paper, we share the best practices for designing a marketing mix strategy for the modern age that optimises ROI.

Key highlights:

• An introduction to marketing mix modelling
• The modern challenge of marketing mix modelling
• Three key dimensions to successful MMM for pharmaceutical marketing
• Continuous monitoring for short-term and long-term results
• Modelling and measuring the impact of media spend
• Adapting models to current market scenarios

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